16 Most Effective Search Engine Optimization Tips
In particular, the most important thing in the optimization of a website is the layout and architecture of the site, consisting of appropriate title tags, meta descriptions, and header tags consisting of the most searched and relevant keywords. In addition, the design of the site should also be made user-experienced and search-engine friendly.
For tracking your website's performance and bugs, Google's Search Console is the best and indispensable option. Google Analytics will also play a very important role in tracking traffic changes, landing page performance, and other SEO factors. Other factors to consider include content optimization and website speed (both desktop and mobile), image optimization, link building, social media, Google penalty recovery, content promotion and tips on SEO in general. Please check the details below.
The best SEO strategy should be implemented throughout the entire process, from on-page to user experience and link building.
1. Site Layout & Architecture
Very clear and candid content
Avoid placing ads within the top of the page (Above of the fold)
Content Structure
simple site navigation
Ban paid or affiliated links
SEO friendly site URL
Make contact information easy to find
Putting pages related to privacy policy
2. Keyword Research
Choose your keywords wisely
Put main keywords on each page
Title Competition (Search “allintitle: keyword you are looking for” in Google Search)
Steal keywords from competitors
Monitoring CTR
3. Title Tags
put keywords first
Avoid cutting titles in the middle
Write a title that drives clicks
The brand is mentioned at the end.
Avoid using repetitive keywords
Title Tag Formula: Key Keywords | secondary keywords | brand name
Keep within 50 to 60 characters
4. Meta Description
write concisely
Avoid cutting in the middle
Include key keywords whenever possible
Keep it within 150 – 160 characters
Note: “Yoast plugin” (the world’s most recommended SEO plugin for WordPress)
5. Header Tags
Put a unique H1 tag on each page
Using key keywords inside H1
Using LSI keywords in H2 & H3 (Latent semantic indexing, potentially related keywords)
Avoid using header tags inside layouts
6. The Contents
Put key keywords in the first paragraph
Long content that is relevant to high search rankings
Don't worry about keyword density
Using LSI keywords
Add internal and external links
Prioritize quality over frequency
Rich Snippets / Structured Data Setup
7. User Experience
Lower your bounce rate
Use of “Scroll maps” software
Use “Heatmaps” tracking
Minimize pop-up windows
Use Interstitial Ads Carefully
Optimize your site for mobile
Make your 404 page friendly
SSL enabled
8. Google Search Console (=Google Webmaster Tools)
‘High Impression’ & SERP 11+ Views, Add Internal Links to Those Pages to Increase Ranking
Check & fix crawling errors on desktop/smartphone
Add and submit sitemap.xml
URL: https://www.google.com/webmasters/tools/home?hl=en
9. Google Analytics
traffic change
landing page
end of page
Bounce Rate
URL: https://www.google.com/intl/en_US/analytics
10. Site Speed
Optimize loading times using the “Google Page Speed Insights” tool (both mobile and desktop)
URL: https://developers.google.com/speed/pagespeed/insights
11. Image Optimization
Add related ‘alt text’
Add detailed description to the image file name
Compressing image size
12. Link Building
Building links from sites with high domain authority
As a rule, build on related sites
Put a link inside your content
Follow a competitor's backlink (or inbound link)
Link Diversification $ Anchor Texts
13. Social Media
Social Media Activation
Leverage Pinterest Rich Pins on your website
Twitter Card Settings
Encourage content sharing
14. Google Penalty Recovery
check traffic drop
Deleting low-quality content
delete bad links
Reject link
Check for Hacks or Inserted Links
Archiving a Google Reconsideration Request
15. Content Promotion
Find the most popular content and improve it further
Content with a lot of share = a lot of links (e.g. infographics)
Outreach through email marketing campaigns
Sharing external content (read about the “law of reciprocity”)
16. General SEO Tips & Advice
learn as much as you can
be patient
don't use shortcuts
No spam!
