11 ways to become a successful YouTuber
It is an era where so many people dream of becoming YouTubers, as there is a saying that one of the two biggest myths of office workers is “I will do YouTube”. However, it is reckless to quit your job and become a YouTuber without any preparation. The ‘YouTube Red Ocean Theory’ is being discussed due to the fierce competition, but it is not impossible to become a successful YouTuber if you set specific goals and plans. Today, marketers are paying great attention to YouTube creators as a new marketing channel to reach potential customers. So, actually opening a YouTube channel is worth the challenge.
Check out 11 ways to become a successful YouTuber, and use YouTube 120% as a powerful business marketing tool to promote your brand.
11 ways to become a successful YouTuber
1.Define the meaning of success and focus on your goals
2.Developing content based on channel goals
3.Establish specific implementation methods
4.Completing a compelling channel page
5.Managing SEO
6.Staying Consistent
7.tell only the core
8.Stay Professional
9.Connect closely with your subscribers
10.Build word of mouth with a great website
11.Learning from analysis results
01. Set the meaning of success and focus on your goals
For many YouTubers, “success” may mean financial rewards. But there is something more important than your bank account balance. No matter how much money you make, if you have to force yourself to do something you hate without a sense of accomplishment, would that be a successful career? I have to seriously think about what success means to me. If you have set goals for your channel, such as high views, more subscribers, or genuine communication with subscribers, it's better to focus on those goals and think of the rest as extras.
02. Develop content according to channel goals
YouTube's content is videos. There is a lot of good content, but it's easy to find bad content. If you've already created a YouTube channel, don't forget that developing content can be both fun and hard work. Now that you have defined the characteristics of your channel, your content should also be tailored to your channel goals. Even though you're speaking alone in front of the camera, remember that you're building a brand personality. The easiest way to develop content is to show your natural self. My content is interesting enough, but what if I'm just an ordinary and uncharacteristic person? Then it's not bad to add a bit of unique charm. In doing so, you should always think from the viewer's point of view and stay on the right track. You need to decide what content to offer through your channel. It can cover a wide range of topics, from knowledge sharing videos to humor and review videos. Once you have decided on the direction of your content, carefully review and plan how to create a video that reflects your brand's personality. It is also recommended to upload a video introducing industry trends according to channel content and subcategories. If you have important news or useful information, make a video and upload it. It's important to create content that fits your audience's interests and interests. Even if a topic has already been covered in a similar channel, it can be a new opportunity to convey it from your own unique point of view.
3. Establish a specific implementation method
Once you've decided what kind of content you want to create, it's time to plan how it's going to run. However, it is necessary to prepare a plan for the overall operation of the YouTube channel, not limited to content production. Think of it as a kind of business plan, and take the time to check whether it is operating properly according to the plan. Also, it is a good way to make a checklist and check the items necessary for YouTube channel operation, such as equipment required for high-definition video production. If you have someone you want to join your channel with, why not try to find a suitable candidate at this stage? It's also important to envision a realistically feasible timeline for your content upload schedule. Collect content topics and plan a steady upload.
04. Completing an attractive channel page
Another issue to watch out for as a YouTuber is an incomplete YouTube profile. YouTube, a visual medium, requires special attention to what is shown. Position your profile picture and logo appropriately, and balance your channel banner image. You should also consider the style of your video thumbnails to find a style you want to keep consistent with.
05. Managing SEO
SEO (Search Engine Optimization) of the content uploaded to your YouTube channel is very important. YouTube has a very sophisticated search engine, which users use to discover new content. In other words, setting the right keywords for your content can increase the likelihood that someone will watch and enjoy your videos. If you find a video that is similar to the video you want to make, carefully examine the search terms for that video and change it little by little to see how the search results change. Through this process, detailed SEO work is possible. We also recommend researching the keywords you want to use, related popular keywords, and analyzing other keywords used by competing channels.
06. Stay consistent
It's a topic that pops up in countless articles on how to build a successful YouTube channel. Consistency must be maintained to even reach the foot of success, otherwise the only way to get immediate attention with a viral video. It would be nice if my video went viral, but the probability of that happening is extremely low. Whatever content you create, keep the timing and content type consistent. It is recommended to set a schedule for uploading the video and publish it on the same day and time. By posting your videos on schedule, subscribers can anticipate when new content will be posted and you can keep a regular work schedule. Consistency also applies to consistently creating content that fits your brand personality. For example, suppose you subscribe to a baking channel on YouTube and collect all your baking related information there. What if one day, a video of watching a baseball game was uploaded to the channel without any explanation? Wrong content uploaded without prior notice will only shock and confuse viewers. Therefore, if you want to try a new type of content, please notify your subscribers in advance.
07. Deliver only the core
It's pointless and unnecessary to explain in 5 minutes of content that can be shown in 30 seconds. If you say this, you may think that it is a natural thing to say, but unfortunately, there are more videos than you think. Speak straight to the point so you don't waste your viewers' precious time. In particular, if it is a video that tells you how to do something, you should introduce it immediately. Video is a visual medium to ‘show’ (because listening is enough as a podcast instead of YouTube). Use the latter part of the video for more detailed explanations or troubleshooting. Subscribers will also respond to such efforts through 'Likes'.
08. Stay Professional
It's a good idea to show your expertise in your field as much as possible on YouTube videos. Keep up to date with new industry news or topics covered by other YouTubers. By sharing news and trends in your field, you can present relevant and fresh content to your viewers. Also, watching a video from a competing channel before making a video will help you see what other YouTubers have to say. Through this process, you can create unique content that differentiates you from the position of competing channels and solidify your position as a professional channel that subscribers love.
09. Connect closely with your subscribers
If you measure your success as a YouTuber by the number of subscribers, your subscribers are like gold. So, convey the appropriate expression to your subscribers and communicate closely. Of course, it will take more than just answering subscribers' questions and liking comments. Community management is a time-consuming task in itself, and live broadcasting is a great way to instantly engage with your community. Proper use of live video is an opportunity to communicate directly with the viewer and show a more natural look. It is also effective to configure a Q&A corner in real time or to provide answers to questions in the comments section. YouTube is the main topic of this post, but don't forget to connect with the community through other social networks. Being active on multiple platforms goes a long way in reaching new audiences. Prove your passion for the community by running a variety of channels.
5 Tips for Growing Your Community
Add links from one social network to another. Proper placement of the CTA button on the video can help.
When you upload a new video, actively promote it on other social media channels as well. Don't forget to add a link to the latest video.
Create a blog that will engage your community.
Create a bulletin board where you can have a conversation.
Use Wix Email Marketing to send out weekly blog posts, announcements and newsletters promoting updates.
10. Build word of mouth with a great website
If you create major content mainly on YouTube, your brand's extensibility may decrease somewhat. Go beyond sharing your videos on other social networks and create a stunning video website that will become your second home for your YouTube channel. The beauty of a video website is that I have full control over the website, and there are no restrictions on social media platforms. Therefore, if you run a website, you can freely enjoy the advantages of YouTube videos. Easily connect your YouTube channel to your website and seamlessly integrate with Wix Video. You'll see an increase in the number of videos you watch right on your website, and you'll even have the option to sell, rent, or set up a monthly subscription plan. All of these benefits are provided free of charge.
11. Learning from Analysis Results
There is room for improvement everywhere. Use YouTube's supported analytics tools to see how your videos are performing. By referring to the results of your analysis, you can gain insight into your channel's subscribers and focus more on your target audience. You can also spot the differences between high-performing videos. Be sure to take advantage of our powerful analytics tools to grow your channel.
