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Have you started affiliate marketing? Aren't you earning as much money as you want? Are you sure you are doing something wrong?
In this article, we will share with you 9 common mistakes people who are new to affiliate marketing make.
1. Naiver blog only!
When many people do affiliate marketing, they only use Naiver blogs. As a result, there are a lot of competitors selling the same product. Especially in fields with fierce competition such as diet, loans, and insurance, even if my posts are exposed at the top, there are cases where my posts are pushed down and not exposed within a day.
And what people who do affiliate marketing don't know is that advertising agencies are also doing affiliate marketing. Advertising agencies grow 10 to 100 optimized blogs to expose blog posts in bulk.
If you look at some keywords, 3 out of 5 blog posts are all from an advertising agency.
It's really hard to beat the volume battles of these advertising agencies just by optimizing one blog by yourself. Of course, there are ways to survive. That is 'writing as much as possible'.
As a result, it is not difficult for individuals these days to learn blog top exposure techniques and do affiliate marketing by growing several optimized blogs.
The Naver blog market is already saturated, and competition is getting fiercer. If so, here are two fork in the road. One is to continue fierce competition here, or the other is to do affiliate marketing in a place with relatively little competition through other routes.
But what about affiliate marketing other than Naiver blog? You may have a question. Yes, there is. And those of you who have already experienced affiliate marketing for more than 2-3 years already know this.
Unlike Naiver, Google's search engine is maintained for 2~3 years if my article is displayed at the top once per page. This phenomenon occurs because Google's search engine algorithm gives a higher score to criteria such as how satisfied people were reading the article and how much they liked the article, rather than prioritizing scores on specific techniques or the latest articles like Naiver. do.
Even after two years of writing, if an article is still loved by readers, the article can remain on the top 1 page. This is the biggest difference between Google and Naiver.
On Naiver, even if I write a blog post and get high exposure, it will soon be pushed down after a day.
Also, on Naiver, when you search for keywords that make money, about 10 advertisements appear first. Google, on the other hand, only shows ads in three areas. One at the top, one at the bottom, and several ads on the right side of the service.
So, if I get a top exposure on Google, my post will be immediately visible on the screen except for one ad when people search.
And the 'quality' of each person who finds information on Google is different from those who find information on Naiver. Most of the people who search on Google are people who could not find information on Naiver.
So, if you give these people really questions-provoking information, they can become a big fan of you.
2. Selling without knowing about the product!
A common mistake in affiliate marketing is the misconception that if you master the top exposure skills perfectly, you will be able to make money. No matter how high the exposure, if you sell a specific product instead of knowing about the product or understanding the buyer of the product, of course, it will not be sold.
If it still sells, there is only one answer. That buyer was a buyer who would have bought it anyway if it wasn't for your article. just got it
And when you start getting caught in this way, a vicious cycle of continuously producing articles of no value rather than giving real value through writing occurs. And in order to keep making money in this way, you have to write every day without skipping a day. You may even see yourself becoming a bad person in no time.
It is best to do affiliate marketing on products and fields that you are familiar with, and if you need to sell products you are not familiar with, you must first understand what questions customers have about the product, what problems they have, and what they think. Please write next time. If you know your customers and know your products well, you will be able to write without interruption.
3. Selling products without even trying them?
Do you know what is the biggest difference between posts that generate purchases and posts that don't? Of course, there are many differences, but the one that can make the biggest difference is the huge difference in purchase depending on whether it is 'actual user reviews' or not.
You cannot write an actual review for a product without actually using it. Instead, I'll just write general information about the product. However, such information is often found in other articles as well. With that kind of content, it's almost impossible to give reasons to buy a product through my writing.
The best affiliate marketing articles are usually written in the following way:
I've tried this product, but actually using it, it's good. So, in my opinion, people who don't like this kind of thing should not buy this product, but it would be best for people who want this kind of thing to buy it.
This type of article is the best-selling article. How do you feel?
However, in order to write such an article, you must actually use the product to write such an article.
Those of you who have actually done affiliate marketing will know that one article with actual user reviews is more effective than ten affiliate marketing articles with only general information.
4. Are you doing affiliate marketing only with your blog?
Are you doing affiliate marketing only with Naiver blog or History? How about making a website in this charm?
If you can create your own website, you can attach the design and function you want. It can satisfy the needs and wants of more people. The downside is that you have to invest a certain amount of time and money to learn.
5. Are you also using AdSense?
Just focus on one. When people click on your AdSense ad, they leave your page. You're missing out on potential customers to buy affiliate marketing products. If you really want to maximize your profits with affiliate marketing, don't spoil the 'reading experience' and user experience of reading visitors with AdSense ads, and get rid of ads that draw attention to clicking on links to affiliate marketing products.
6. Are you not doing keyword research?
Are you doing affiliate marketing without doing keyword research? Keyword research is a preliminary investigation into how many monthly hits and how fiercely competitive is the search term users search for on search engines.
The keyword 'how to make money on the Internet' has 100 views per month,
If the keyword 'how to make money on the Internet' gets 200 views per month
Naturally, my article should be titled 'How to Make Money on the Internet', and it is more advantageous to optimize my article for this keyword.
Even for the same article, the number of views per month can vary from 2 to 4 times depending on which keywords you optimize your posts for.
7. Aren't you selling old-fashioned products in the first place?
The product itself may not be good. It is difficult to sell by any marketing method. In most of these cases, you need to process or inflate to increase sales. Pick a better product and sell it at that time.
A good product is a product that most satisfies people's needs and desires.
8. Choose a product with a short lifespan!
Due to the fundamental nature of affiliate marketing, you cannot have 'control' over the product. Not having full control over a product means that I have no right to make improvements even if the product is discontinued or there is a defect in the product.
This can be a huge risk for affiliate marketers. After writing a blog post diligently, a situation occurs where the product stops affiliate sales. Any blog posts you've ever written about that product would then be useless.
So, if you are going to do affiliate marketing from the beginning, I recommend choosing products with a relatively long lifespan.
However, the only way to fundamentally block the disruption of product sales is to do 'my business'. I need to run my own business to get out of this risk. All affiliate marketing products around the world run the risk of being discontinued at any time.
In order to choose a product with a long lifespan, the answer is to sell a product from a reliable company through affiliate marketing rather than a shiny and discontinuous product.
9. You are misunderstanding the role of affiliate marketers!
What is the real role of affiliate marketers? Affiliate marketers are often referred to as people who sell other people's products on their behalf. However, the essence of affiliate marketing is closer to 'product recommendation' rather than 'sales agency'. Please do not miss this word.
'Product Recommendation'
It's a really important concept, and it's a word that contains everything about the right direction of affiliate marketing.
Let me ask you one thing. Why do people read your articles and buy products through links in those articles? Why do I have to read your article and buy the product through the link in that article? Why?
The answer is very simple. It's because I trust you. Or because you think your writing is really credible. After all, there are a lot of people in Korea who sell the same product other than me. But why do you have to buy through me?
To understand the answer to this, let's take a simple example.
If you are in a situation where you need to buy slippers.
Now, on the street, someone is promoting you to buy some slippers. Are you sure you want to buy it?
Another situation is, your friend tells you he likes slippers and wants you to buy them. Are you sure you want to buy it?
Of course, this kind of information is not enough information to purchase, but what I want to talk about is who would you like to purchase through even if you give the same information? Yes, the latter? So am I.
The essence of affiliate marketing is as follows. It's a product that everyone else sells, so why do you have to buy it through 'me'? If I could just give you an answer, people would buy through me. I gave you enough reasons to buy through me.
The answer is 'trust'. You have to lead the buyer to say, 'If you say what that person says, you can buy it with confidence'. This is affiliate marketing in the right direction.
It is not affiliate marketing that takes you one by one by writing a large amount of spam, but it is the right way to do affiliate marketing without any remorse while giving real value to the people who read my writing.
However, one unfortunate thing is that the environment for such proper affiliate marketing is not well equipped in Korea.
For example, they are not allowed to write reviews on products, or provide a landing page without providing a lot of information about the product, and then sell it somehow. Only those articles are mass-produced, and there is no real information.
To solve this, the first thing to do is to choose a good product that you can be sure of even if you ask yourself, and then it can be affiliate marketing in the right direction by telling you about the honest usage of the product based on 'trust'.
It is good because people can judge a product based on honest and accurate information of people who have actually used it rather than an advertisement, and a true win-win relationship in which 'trust' builds up and purchases occur because affiliate marketers also inform honest and accurate information affiliate marketing is established.
I hope that, as soon as possible, SMEs and companies will directly operate affiliate marketing programs to form a culture in which affiliate marketers can sell products they can truly trust and purchase.
So, let's take a look at the 9 common mistakes made in affiliate marketing. Decide what you're missing, then try to improve on it!
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